How My 4-Year-Old Taught Me About Storytelling

My kid wants the same bedtime story every night. It’s about a shy potato who becomes a superhero. Plot is ridiculous. Grammar is terrible.

But she asks for it because it has feeling. The potato gets scared. Then brave. Then there’s a small win.

I realized my B2B landing page has zero feeling. None. It’s all features and “streamline your workflow.”

We forget that even procurement managers and SaaS founders have emotions. They feel overwhelmed. They feel behind. They want to be the hero who picks the right tool.

So I rewrote the intro. Instead of “Our platform automates X,” I wrote: “You know that sinking feeling Friday at 4 PM when you realize you forgot to run the reports? Yeah, us too. Here’s how to never feel that again.”

Takeaway: You don’t need a potato superhero. You just need one sentence that says “I get you.”

So here’s the unsexy truth:

You don’t need another template. Or a new tool. Or to wake up at 5 AM.

This week, pay attention to the boring stuff. The HOA note you actually read. The coffee you settled for. The story that made someone smile.

That’s the data that actually matters. And that’s what makes a marketer people want to read.

Now go write something that doesn’t sound like a robot. Your audience is waiting. ☕

P.S. If you want the “shy potato” script for your next email campaign, just kidding. Or am I?